- A white label app is built on an existing platform but published with the agency's name, logo and colours: agents download the agency's app, not the supplier's.
- It's used mainly by agents: it's how they receive and work enquiries in the field.
- It spares the agency from developing and maintaining software: updates, app stores and security stay with the supplier.
A white label app for real estate agencies is a ready-made app, built on a supplier's platform, that is published with the agency's name, logo and colours: agents download it as the agency's own app and use it to receive and work enquiries.
When people talk about an app for an agency they think of clients first. In reality the people using it every day are agents: it's where they receive enquiries, call clients, book appointments and record outcomes. Having that app carry your own brand, instead of a supplier's, has more concrete effects than it seems.
What the agency app does for agents
Why the agency's brand matters
- Team identity: agents work with their agency's tool, not a supplier's.
- Brand consistency: the agency's logo, colours and name in the everyday work tool too.
- Independence: for agents the app belongs to the agency, whatever technology sits behind it.
An app without a software project to maintain
Building your own app means paying for development, updates, app store publishing and security. With the MyBrokerage AI White Label App the agency sends its logo, colours, icon and name, and the app is ready in 24 hours with its identity, signed and published on its own App Store and Google Play accounts. Updates, stores and security stay with MyBrokerage AI, with no maintenance costs for the agency.
Send us your brand: in the demo we'll show it to you already in your agency's colours.
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