- An owner portal is an online private area where someone selling their home follows enquiries, viewings and feedback on their property from their phone.
- It cuts "any news?" calls and, when the mandate is up for renewal, shows the work the agency has done.
- The agency decides what to show: how the sale is going, not confidential data.
An owner portal is an online private area, accessible from a phone, where an owner who has instructed the agency sees enquiries, viewings and feedback on their property without having to call the agent.
The periodic seller report is a snapshot. Between reports, though, the owner is in the dark, and the easiest way to get news is to call the agent. Multiplied across every mandate in the portfolio, that's real workload. An owner portal turns the snapshot into a live feed.
What the owner sees in the portal
What not to show the owner
Transparency doesn't mean showing everything. Prospective buyers' personal data, agents' internal notes and details of ongoing negotiations must stay confidential. In the MyBrokerage AI Owner App the agency configures which information is visible: the client sees progress, not the agency's confidential data.
No extra work for agents
The owner area reads what's already recorded on the mandate: every viewing an agent logs becomes a notification to the owner, with no write-ups needed. Anyone who wants a formal document keeps receiving the Seller Report, with the same data. For how to structure it, see our guide to the seller report.
An argument for winning the mandate
Facing an owner choosing between agencies, being able to show how they'll follow the sale from their phone is a concrete argument: it promises less and proves more.
We'll show it to you in the demo, with data from one of your mandates.
Book a demo →