- A seller report should cover a property overview, contacts by source, portal visibility, viewings and feedback, offers and next steps.
- Its purpose is to show the agency's work with verifiable numbers: an owner who hears nothing assumes the home isn't being looked after.
- Data makes the price conversation easier: the market gives the signal, not the agent.
A seller report is the document an agency uses to show the owner the work done on their property: contacts received, portal visibility, viewings, feedback and offers. Done well, it makes the agency credible and paves the way for renewing the mandate.
"Any news?" is the question every agent hears from owners. When the answer is vague, the seller starts thinking the home isn't being looked after, and the mandate's expiry becomes the moment they consider another agency. The report changes that: instead of telling, the agent shows.
What the owner report is for
Seller report template: the 6 sections
How often to deliver the owner report
A good rule is to tie the report to a fixed meeting with the owner, for example once a month, plus an extra update when something important happens: an offer, a spike in enquiries, a sudden drop.
Handing it over in person, printed, adds value: the report becomes the occasion to sit down with the client, not an attachment to read alone.
How to use data to discuss price
A price review is the hardest conversation with a seller. With the data in front of you it becomes a shared reading:
| What the numbers say | Possible reading | Action to propose |
|---|---|---|
| Many views, few enquiries | The listing attracts but the price holds back contact | Review price or presentation |
| Many enquiries, few viewings | The listing details don't match expectations | Improve photos, floor plan and description |
| Many viewings, no offers | The property doesn't convince in person at the current price | Align the price with the market |
| Few views | Poor visibility | Strengthen portal advertising |
How to prepare the report in one click
The problem with the report isn't the content, it's the time: between back office and agent it takes 30 to 90 minutes to gather the numbers by hand, logging into every portal and counting calls and appointments.
With the MyBrokerage AI Seller Report the agent opens the mandate and downloads a Word file already filled in with calls, enquiries, appointments and portal visibility. They print it as it is or add a note before the meeting.
To go a step further, the Owner App turns the same data into a continuous update: the seller sees enquiries, viewings and feedback from their phone, whenever they want. We cover it in the article on the owner's private area.
Bring us a property from your portfolio: we'll show you the report you'd print for the owner.
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