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Product & AI 4 min read

Phone system for RE/MAX agencies: how it works with MAXImizer

15 September 2026MyBrokerage editorial team
In short
  • For RE/MAX agencies the MyBrokerage AI Advanced Switchboard is integrated with MAXImizer: contact records created by the switchboard reach the CRM on their own, ready for matching.
  • Every call becomes an enquiry sent to the agent in one click, with a courtesy WhatsApp to the client.
  • The partnership reserved for RE/MAX agencies includes phone, IVR, voicemail, tracked lines, agent accounts, WhatsApp, MailWatcher and the MAXImizer integration.

The MyBrokerage AI Advanced Switchboard for RE/MAX agencies is a cloud phone system connected to WhatsApp and integrated with MAXImizer: every call becomes an enquiry for the agent and the contact record reaches the MAXImizer CRM automatically.

People working in a RE/MAX agency use MAXImizer as their reference CRM. Calls, though, don't start there: they reach the agency's phone, and someone has to write them down, forward them and remember to create the contact record. The Advanced Switchboard removes that step. Here's how it works, from call to CRM.

From the call to MAXImizer, step by step

1
The call comes in
The client calls from a listing, a board or a flyer. Thanks to tracked lines the agency already knows which channel it came from.
2
Answer and send the enquiry
Whoever answers collects the information and sends it to the agent in one click, by email, notification or WhatsApp. It takes 0.03 seconds from switchboard to agent.
3
The courtesy WhatsApp goes out
The client receives a message with the property details and the contact of the agent who will call back.
4
The contact record goes to MAXImizer
The record created by the switchboard is sent automatically to the MAXImizer CRM, synced and ready for matching.

Portal emails too, even at weekends

Not every enquiry arrives by phone. With the MailWatcher module, included in the partnership, emails from property portals are read automatically: the enquiry is imported and the agent is notified in real time, in the evening and at weekends too. Find out more in the guide to portal email enquiries.

Knowing where every call comes from

Each tracked line corresponds to a channel: property portals, social networks, boards and banners, brochures and flyers. The automatic report shows calls by source, so the agency sees which advertising pays off and can activate new channels in under 48 hours. How to set them up is explained in the guide to tracked phone lines.

What the RE/MAX partnership includes

The partnership is reserved for RE/MAX agencies and includes:

Telephony
1 phone included, IVR auto-attendant, MP3 voicemail, hours and closures management.
Lines and users
10 tracked lines and 5 agent accounts.
Automation
WhatsApp integration and the MailWatcher module for portal emails.
CRM
MAXImizer integration for the records created by the switchboard.

The partnership applies only to agencies in the RE/MAX network. Terms and details are on the RE/MAX partnership page.

Want the Advanced Switchboard synced with MAXImizer?

Pick a day and time: we'll show you the switchboard connected to your MLS.

Go to the partnership →

Frequently asked questions

Do I have to enter contacts in MAXImizer by hand?

No: records created by the Advanced Switchboard reach the MAXImizer CRM automatically.

What does the MyBrokerage AI partnership for RE/MAX include?

An included phone, IVR auto-attendant, voicemail, hours management, 10 tracked lines, 5 agent accounts, WhatsApp integration, the MailWatcher module and the MAXImizer integration.

Is the partnership open to every agency?

No, it is reserved for RE/MAX agencies. For other agencies the solution is configured around the modules chosen.

Is there a partnership for other networks?

Yes, for example for Century21 agencies, with property sync from Wired.

MyBrokerage editorial team
We write for real estate agency owners and agents, starting from how work gets done on the platform every day.

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