- Tracked lines are separate phone numbers, one per advertising channel, that all reach the same switchboard: every call carries its source with it.
- Asking the client "how did you hear about us?" gives incomplete answers: the source must be recorded automatically.
- The useful figure isn't how many calls a channel brings, but how many turn into viewings and mandates.
Tracked phone lines are dedicated numbers, one for each advertising channel (portals, boards, flyers, social media), that all reach the same switchboard: each call is recorded with the source it came from, without anyone having to ask.
Every agency invests in several channels: portal subscriptions, boards in the window and outside properties, flyers, social ads. Ask "which one works best?" and the answer is almost always a hunch, because the contact's source is lost the moment the call arrives. Tracked lines solve exactly that.
Why "how did you hear about us?" isn't enough
Asking for the source on the phone looks like the easiest solution, but it has three limits: whoever answers forgets when they're busy, the client often doesn't remember where they saw the number, and the answer ends up in a note nobody will ever analyse.
How tracked phone lines work
You assign a different number to each channel: one for portals, one for boards, one for flyers, one for social. All numbers reach the same switchboard, but each call is recorded with the channel it came from.
With the MyBrokerage AI Live Switchboard the source is read from the line the call came in on, without asking, and the enquiry is linked to the contact and property.
| Channel | Where the number goes | What you measure |
|---|---|---|
| Portals | Online listings | Calls generated by portal advertising |
| Boards | Boards outside properties and in the window | Local and passing contacts |
| Flyers | Leaflet drops and brochures | Return on print campaigns |
| Social | Posts and ads | Contacts generated by social media |
What to measure with tracked lines
MyBrokerage AI Statistics show source performance, meaning which portal brings contacts that turn into viewings and which only brings calls. For the full set of numbers to follow, see the agency metrics to check every Monday.
How to use the data to shift budget
After a few months of data, decisions get simpler: cut a channel that brings many calls but few mandates, strengthen the one that brings fewer but better-qualified contacts, try a new channel with a dedicated line and measure it from day one.
We'll show you the Live Switchboard with tracked lines on your agency's channels.
Book a demo →