WhatsApp and email campaigns: reactivating dormant contacts

In short

To reactivate an agency's dormant contacts, segment the database (area, type, budget, buying stage) and send each segment a message with a concrete reason to reply.
A campaign works when it's short, personal and ends with a single question.
Replies must be linked back to the contact and passed to the agent, otherwise the campaign is just a send.

To reactivate a real estate agency's dormant contacts you need three steps: segment the database, send each segment a short message with a concrete reason to reply, and pass anyone who replies straight to an agent.

Every agency has hundreds or thousands of contacts collected over the years: people who asked for information, did a viewing, requested a valuation. Many haven't been contacted for months. Some have bought, others gave up, but some are still looking or thinking of selling. A well-built campaign is the cheapest way to find them again.

Before writing: how to segment the database

The same message for everyone doesn't work. Useful segments for an agency come from data agents already enter:

By area

People looking in a specific neighbourhood.

By type and budget

Three-room flats up to a price, villas, lettings.

By buying stage

Those just browsing and those in a hurry.

Owners

People who asked for a valuation but didn't give a mandate.

What to write in a reactivation campaign

A concrete reason: a new property in the area, an update on local prices, a direct question.
A short, personal message: the contact's name, area of interest, assigned agent.
One closing question: "Are you still looking?" or "Shall I send you the details?" works better than a list of offers.

WhatsApp has precise rules on consent and frequency: we cover them in the guide to WhatsApp for real estate agencies.

Automatic sequences that run on their own

Besides one-off campaigns, automatic sequences keep the database working continuously:

After an enquiry

A courtesy WhatsApp with the property details.

After a viewing

A thank-you email with similar properties.

When a matching property comes in

A WhatsApp alert to the targeted contacts.

How to measure a campaign and hand contacts to agents

A campaign is measured on deliveries, reads, replies and above all appointments. With MyBrokerage AI Email and WhatsApp Marketing you segment CRM contacts by area, type, budget and buying stage, send from the agency's number and find replies on the contact record, already linked to the agent. WhatsApp campaigns are included in the subscription, with no separate bundles.

To stay in touch with people who have already bought or sold with you, see also the anniversaries that bring new mandates.

Put your database to work

We'll show you how to build your first segment and campaign on your contacts.

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Frequently asked questions

How do you reactivate a dormant contact?

With a short, personal message that gives a concrete reason to reply, such as a new property in the area they were searching, ending with a single question.

How often should I send a campaign?

It depends on the segment, but generally a few relevant campaigns beat frequent sends: the quality of replies matters more than the number of messages.

Email or WhatsApp?

WhatsApp for short, timely messages, email for richer content. With MyBrokerage AI you can use both from the same editor.

Do I need to export contacts to run a campaign?

Not with MyBrokerage AI: segments are built directly on CRM data.

MyBrokerage editorial team

We write for real estate agency owners and agents, starting from how work gets done on the platform every day.